It’s the budget supermarket that’s lured savvy shoppers sexy lingerie China with its cut-price meat, organic produce and thrifty clothes.
But not one to rest on its laurels, Lidl is hoping buy lingerie from China to snare even more shoppers: by venturing into lingerie.
The German supermarket is launching vxyvx002 its first Esmara Premium lingerie collection on December 18 – and shoppers can snap up a lingerie set for £10.
Lidl has buy lingerie from China launched its first Esmara Premium lingerie collection on December 18 – and shoppers can snap up a lingerie set for £10, with a camisole (pictured) costing £5.99
According to the store, the five-piece collection uses delicate lace detail and intricate prints to give the lingerie a luxury look and feel.
‘Available in various styles designed to suit all, customers can look and feel exceptional from top to bottom for as little as £10,’ they promise.
There’s a push-up bra for £5.99, which claims to add one-cup size to your bust, as well as floral camisoles and briefs for the same price.
So can you really tell the difference between budget supermarket and designer? We pit the purse-friendly offering against designer counterparts.
On the pricier end of the spectrum is The Fifty Shades Darker lingerie by Coco de Mer, which promises to help women capture the ‘inner goddess’ of the film’s protagonist, Anastasia Steele.
According to the store, the five-piece collection uses delicate lace detail and intricate prints to give the lingerie a luxury look and feel
‘Available in various styles designed to suit all, customers can look and feel exceptional from top to bottom for as little as £10,’ they promise (both briefs and bras are £5.99 each)
On the pricier end of the spectrum is The Fifty Shades Darker lingerie by Coco de Mer (pictured: Alyssa Plunge Bra, £185, Alyssa Spanking Knicker, £135)
The collection, which is priced between £15-£60, includes a piece called Red Room – bordeaux satin with lace and silver componentry, inspired by the books’ bondage room, Escala – an all over lace and contrasting satin piece inspired by Christian’s modern penthouse, and Masquerade – a black satin piece with custom embroidery in shades of grey, inspired by the basque in the book.
The sexy pieces are apparently inspired by the growth in sexual confidence of the books’ heroine Ana and they are the first official products to be released ahead of the new movie.
Speaking about the new range, E L James said: ‘Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.’
When compared with mid-range pieces, like a £34 bra from Bluebella and a £38 bra from Fantasie, it is hard to spot the difference between the supermarket and the celebrity-loved brands.
The collection promises to help women capture the ‘inner goddess’ of the film’s protagonist, Anastasia Steele.
Left: Rosanne: Fantasie Underwired Side Support Bra, £38, Brief, £18. Right: Bluebella Maddox Bra , £36, Maddox Brazilian Brief, £18, Maddox Thong, £16, Maddox Suspender, £26
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